Venezuelan Rum and packaging design
Packaging is a specialization within industrial design that focuses on creating the wrappings for the products we consume. In Venezuela, rum bottles are a prime example.
By MSc . Elina Pérez Urbaneja.-No one doubts the excellence of Venezuelan rum. It is one of our export products that competes strongly internationally due to the quality of its flavor and—why not say it—the striking image and packaging.
And the national distilleries have taken great care in that great "detail" which has been recognized as part of the best of Venezuelan industrial design.
The Anniversary Rum was one of the first to be launched in an attractive bottle, which has been praised in various reviews I found on websites specializing in spirits. The bottle was designed with a shape similar to a gourd, at the request of Alejandro Hernández, founder of Pampero. The label features a medieval font, and above it, in the center, is a plastic seal with the brand's emblem. But the most distinctive feature is definitely the leather sleeve that replaces the usual box.
The glass bottle was designed by Rubén Nuñez.
Apparently, Industrias Pampero has always been aware of the importance of its presentation, and this brings me to graphic design because in 1988, when the company celebrated its 50th anniversary, they commissioned the Neumann Design Institute and the Caracas Design Institute to have their students create the anniversary logo. Olga Kelbic 's design was chosen .
Among the selection of pieces shown in the exhibition Behind Things , the bottle of Cacique 500 premium aged rum stands out, with an amber finish, produced by the now-defunct Seagram and Owens Illinois of Venezuela for Licorerías Unidas in 1992. The characteristic triangular label with the effigy of the indigenous person is camouflaged on the body of this sophisticated glass container.
In 2001, a team of instructors from Prodiseño produced a dossier titled Pulso , which was included as an insert in a print magazine. The bottles for Ron Ocumare lemon and mandarin were featured in the Industrial Design category. The Arakú bottle , from Compañía Anónima Ron Santa Teresa, designed by Jorge Corvaiá , was also selected .
From this same company, I would like to highlight the bottle, label, and box of the orange liqueur made with aged rum; pure stylization and aesthetic finesse.
Our distilleries have definitely strived to produce excellent rums that are also presented impeccably on international shelves . Their attractive appearance makes them more competitive and demonstrates that design is an integral part of the business.
