Packaging is a specialization within industrial design that focuses on creating the wrappings for the products we consume. In Venezuela, rum bottles are a prime example. By MSc . Elina Pérez Urbaneja.- No one doubts the excellence of Venezuelan rum. It is one of our export products that competes strongly internationally due to the quality of its flavor and—why not say it—the striking image and packaging. And the national distilleries have taken great care in that great "detail" which has been recognized as part of the best of Venezuelan industrial design. The Anniversary Rum was one of the first to be launched in an attractive bottle, which has been praised in various reviews I found on websites specializing in spirits. The bottle was designed with a shape similar to a gourd, at the request of Alejandro Hernández, founder of Pampero. The label features a medieval font, and above it, in the center, is a plastic seal with the brand's emblem. But the most distinctive featur...